More Pages: Parker Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100


It is a new book about IMAGE RECONSTRUCTION

Wow!

What Caused the Big Bang in Animal EvolutionWhat happened in the explosion is that animals acquired armor, hard body parts, and a huge variety of different shapes. Parker explains that the shapes and armor came along because eyes came along. In the blind pre-Cambrian world, creatures took in sensation by smell / taste, sound, or touch. It did not matter what the creatures looked like, because no other creature could see them. It didn't matter if creatures had no armor, because predators weren't chasing them. Creatures scavenged upon dead animals, but did not need claws or jaws to catch those; catching prey was unlikely for a creature that was blind, so predation was not the rule. And then there was light! Parker thinks that a soft-bodied ancestor of the trilobite was the first creature to get a light sensitive patch that eventually differentiated into different units of an eye. The trilobite that could gradually see better could gradually become a better predator. Not only does vision power a diversity of the trilobite itself, into such skills as agility and efficient use of muscular propulsion, it powers changes in prey. In the dark, an animal has no need to care what it looks like. Pursued by creatures that can see, an animal has many avenues of change that it might follow, like making camouflage, developing its own armor, swimming faster, growing bigger, or gaining its own eyesight. And then the predators can become modified to overcome those tactics, and the familiar evolutionary battle is enjoined in earnest. Vision started diversity, and has powered it ever since.
Parker's book is a rich account of how he came to these conclusions, with a wide-ranging gathering of supportive evidence. He writes clearly, and with a witty understatement. When, for example, he describes examining seed-shrimps and dissecting them under the microscope, he says, "The seed-shrimps tend to roll around and fall in exactly the positions that are not required of them." Any scientific theory is open to question, and surely the very simplicity of Parker's explanation will make it a target for other theorizers with new data. Right now, though, in considering the Cambrian explosion, the Light Switch Theory is the way to see things.


BEST BOOK ON THE SUBJECT

Storyline ....

Her voice

Learn to develop deep customer relationships with this bookIntegrated Branding shows that every company has a brand waiting to be revealed. What a company doesn't need is a "brand" presented to them by an ad agency. What that company needs, and what this book will teach it, is learning how to recognize and develop their existing brand and then live that brand all the time.
Integrated Branding maps out a process that merges research of what an organization's customers/audiences want/need/expect, with the strengths and assets that a company has to offer. With that process the author's show you step-by-step how to develop (and use) all of the brand tools at the core of the integrated brand - principle, mission, values, personality, story, and association
Integrated Branding also explains how to introduce the brand from top to bottom into every level of the company, and to every employee --from CEO to receptionist-so that they learn to live that brand.
Following the Integrated Branding process will help your organization to reveal what brand assets it already has, and some that it may choose to aspire to. It helps provide each employee with tools to guide them throughout every decision and communication -- from announcing company news, to hiring, to product development. If a company truly lives its brand, customers will respond with increased loyalty, a willingness to pay a price premium and shortened purchase processes; and employees will pitch in for the long haul. How many books can provide you with a method to do all that?
Integrated Branding should be the bible for anyone who is embarking on a brand program with any type of organization, big or small, corporate or non-profit. Your company - and your customers - will thank you for reading this book.
--Rob Crowther


PULP FICTION AT IT'S BEST!

Well presented and illustrated biography of Newton

This book is TOAD-ally Cool!